MediaAlpha, Inc. (MAX) insider trading.
In Q3 2026, insiders at MediaAlpha, Inc. reported 106 non-derivative transactions on 28 Forms 3, 4 and 5: 0 open-market purchases and 94 sales worth $14.2M.
- Transactions
- 106
- Purchases (P)
- 0
- Sales (S)
- 94
- Net shares, P minus S
- -1,068,072
- Insiders
- 6
- Last filed
- 2026-09-25
Insiders
| Insider | Relationship | Transactions | Buys | Sales |
|---|---|---|---|---|
| Nonko Eugene | Director | 76 | 0 | 76 |
| Yi Steven | Director, Officer · See Remarks | 10 | 0 | 10 |
| Yeh Kuanling Amy | Officer · Chief Technology Officer | 7 | 0 | 5 |
| Cramer Keith | Officer · Chief Revenue Officer | 5 | 0 | 3 |
| Thompson Patrick Ryan | Officer · See Remarks | 4 | 0 | 0 |
| Coyne Jeffrey B | Officer · GENERAL COUNSEL AND SECRETARY | 4 | 0 | 0 |
Transactions
| Date | Insider | Code | Shares | Price | Owned after | Filing |
|---|---|---|---|---|---|---|
| 2026-09-25 | Yeh Kuanling Amy | S (D) | 3,000 | $9.4 | 546,091 | Form 4 |
| 2026-09-22 | Nonko Eugene | S (D) | 1,067 | $10.79 | 800,821 | Form 4 |
| 2026-09-22 | Nonko Eugene | S (D) | 6,667 | $10.78 | 854,550 | Form 4 |
| 2026-09-21 | Nonko Eugene | S (D) | 6,667 | $10.53 | 861,217 | Form 4 |
| 2026-09-21 | Nonko Eugene | S (D) | 1,067 | $10.54 | 801,888 | Form 4 |
| 2026-09-16 | Nonko Eugene | S (D) | 1,940 | $11.25 | 802,955 | Form 4 |
| 2026-09-16 | Nonko Eugene | S (D) | 7,273 | $11.24 | 867,884 | Form 4 |
| 2026-09-15 | Nonko Eugene | S (D) | 1,940 | $11.48 | 804,895 | Form 4 |
| 2026-09-15 | Nonko Eugene | S (D) | 7,273 | $11.49 | 875,157 | Form 4 |
| 2026-09-15 | Cramer Keith | S (D) | 13,000 | $11.49 | 251,303 | Form 4 |
| 2026-09-14 | Nonko Eugene | S (D) | 2,667 | $12.03 | 806,835 | Form 4 |
| 2026-09-14 | Nonko Eugene | S (D) | 7,778 | $11.96 | 882,430 | Form 4 |
| 2026-09-10 | Nonko Eugene | S (D) | 7,273 | $11.62 | 890,208 | Form 4 |
| 2026-09-10 | Nonko Eugene | S (D) | 1,940 | $11.52 | 809,502 | Form 4 |
| 2026-09-09 | Nonko Eugene | S (D) | 1,940 | $11.65 | 811,442 | Form 4 |
| 2026-09-09 | Nonko Eugene | S (D) | 7,273 | $11.41 | 897,481 | Form 4 |
| 2026-09-08 | Nonko Eugene | S (D) | 1,940 | $11.7 | 813,382 | Form 4 |
| 2026-09-08 | Nonko Eugene | S (D) | 7,273 | $11.7 | 904,754 | Form 4 |
| 2026-09-04 | Yeh Kuanling Amy | S (D) | 3,000 | $12 | 549,091 | Form 4 |
| 2026-09-02 | Nonko Eugene | S (D) | 7,778 | $12.25 | 912,027 | Form 4 |
| 2026-09-02 | Nonko Eugene | S (D) | 2,667 | $12.22 | 815,322 | Form 4 |
| 2026-09-01 | Nonko Eugene | S (D) | 2,667 | $12.45 | 817,989 | Form 4 |
| 2026-09-01 | Nonko Eugene | S (D) | 7,778 | $12.39 | 919,805 | Form 4 |
| 2026-09-01 | Yi Steven | S (D) | 48,000 | $12.38 | 2,339,740 | Form 4 |
| 2026-08-31 | Nonko Eugene | S (D) | 7,778 | $12.61 | 927,583 | Form 4 |
| 2026-08-31 | Nonko Eugene | S (D) | 2,667 | $12.59 | 820,656 | Form 4 |
| 2026-08-26 | Nonko Eugene | S (D) | 7,778 | $12.55 | 935,361 | Form 4 |
| 2026-08-26 | Nonko Eugene | S (D) | 2,667 | $12.56 | 823,323 | Form 4 |
| 2026-08-25 | Nonko Eugene | S (D) | 3,282 | $12.89 | 825,990 | Form 4 |
| 2026-08-25 | Nonko Eugene | S (D) | 8,205 | $12.87 | 943,139 | Form 4 |
| 2026-08-24 | Nonko Eugene | S (D) | 3,282 | $12.99 | 829,272 | Form 4 |
| 2026-08-24 | Nonko Eugene | S (D) | 8,205 | $12.99 | 951,344 | Form 4 |
| 2026-08-19 | Nonko Eugene | S (D) | 3,282 | $13.2 | 832,554 | Form 4 |
| 2026-08-19 | Nonko Eugene | S (D) | 8,205 | $13.23 | 959,549 | Form 4 |
| 2026-08-18 | Nonko Eugene | S (D) | 3,282 | $12.9 | 835,836 | Form 4 |
| 2026-08-18 | Nonko Eugene | S (D) | 8,205 | $12.88 | 967,754 | Form 4 |
| 2026-08-17 | Nonko Eugene | S (D) | 3,282 | $12.82 | 839,118 | Form 4 |
| 2026-08-17 | Nonko Eugene | S (D) | 8,205 | $12.78 | 975,959 | Form 4 |
| 2026-08-17 | Cramer Keith | S (D) | 13,000 | $12.76 | 264,303 | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | M (A) | 4,803 | $0 | 552,091 | Form 4 |
| 2026-08-15 | Yeh Kuanling Amy | M (A) | 5,303 | $0 | 547,288 | Form 4 |
| 2026-08-15 | Cramer Keith | M (A) | 4,472 | $0 | 277,303 | Form 4 |
| 2026-08-15 | Cramer Keith | M (A) | 5,303 | $0 | 272,831 | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | F (D) | 8,333 | $13.17 | 1,086,379 | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | F (D) | 6,252 | $13.17 | 1,080,127 | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | F (D) | 4,366 | $13.17 | 1,094,712 | Form 4 |
| 2026-08-15 | Thompson Patrick Ryan | F (D) | 5,258 | $13.17 | 1,099,078 | Form 4 |
| 2026-08-15 | Coyne Jeffrey B | F (D) | 4,229 | $13.17 | 577,582 | Form 4 |
| 2026-08-15 | Coyne Jeffrey B | F (D) | 2,187 | $13.17 | 589,577 | Form 4 |
| 2026-08-15 | Coyne Jeffrey B | F (D) | 2,542 | $13.17 | 587,035 | Form 4 |
| 2026-08-15 | Coyne Jeffrey B | F (D) | 5,224 | $13.17 | 581,811 | Form 4 |
| 2026-08-14 | Yeh Kuanling Amy | S (D) | 12,000 | $13.55 | 541,985 | Form 4 |
| 2026-08-12 | Nonko Eugene | S (D) | 3,282 | $12.89 | 842,400 | Form 4 |
| 2026-08-12 | Nonko Eugene | S (D) | 8,205 | $12.78 | 984,164 | Form 4 |
| 2026-08-11 | Nonko Eugene | S (D) | 3,282 | $13.36 | 845,682 | Form 4 |
| 2026-08-11 | Nonko Eugene | S (D) | 8,205 | $13.24 | 992,369 | Form 4 |
| 2026-08-10 | Nonko Eugene | S (D) | 3,282 | $13.3 | 848,964 | Form 4 |
| 2026-08-10 | Nonko Eugene | S (D) | 8,205 | $13.57 | 1,000,574 | Form 4 |
| 2026-08-05 | Nonko Eugene | S (D) | 2,667 | $12.36 | 852,246 | Form 4 |
| 2026-08-05 | Nonko Eugene | S (D) | 7,778 | $12.28 | 1,008,779 | Form 4 |
| 2026-08-04 | Nonko Eugene | S (D) | 7,778 | $12.45 | 1,016,557 | Form 4 |
| 2026-08-04 | Nonko Eugene | S (D) | 2,667 | $12.5 | 854,913 | Form 4 |
| 2026-08-03 | Yi Steven | S (D) | 72,000 | $12.64 | 2,387,690 | Form 4 |
| 2026-08-03 | Nonko Eugene | S (D) | 3,282 | $12.54 | 857,580 | Form 4 |
| 2026-08-03 | Nonko Eugene | S (D) | 8,205 | $12.48 | 1,024,335 | Form 4 |
| 2026-07-29 | Nonko Eugene | S (D) | 4,952 | $14.05 | 860,862 | Form 4 |
| 2026-07-29 | Nonko Eugene | S (D) | 9,524 | $14.05 | 1,032,540 | Form 4 |
| 2026-07-28 | Nonko Eugene | S (D) | 6,622 | $13.86 | 865,814 | Form 4 |
| 2026-07-28 | Nonko Eugene | S (D) | 10,843 | $13.78 | 1,042,064 | Form 4 |
| 2026-07-27 | Nonko Eugene | S (D) | 3,282 | $13.28 | 872,436 | Form 4 |
| 2026-07-27 | Nonko Eugene | S (D) | 8,205 | $13.28 | 1,052,907 | Form 4 |
| 2026-07-22 | Nonko Eugene | S (D) | 9,524 | $13.71 | 1,061,112 | Form 4 |
| 2026-07-22 | Nonko Eugene | S (D) | 4,952 | $13.81 | 875,718 | Form 4 |
| 2026-07-21 | Nonko Eugene | S (D) | 4,952 | $14.33 | 880,670 | Form 4 |
| 2026-07-21 | Nonko Eugene | S (D) | 9,524 | $14.33 | 1,070,636 | Form 4 |
| 2026-07-20 | Nonko Eugene | S (D) | 9,524 | $13.82 | 1,080,160 | Form 4 |
| 2026-07-20 | Nonko Eugene | S (D) | 4,952 | $13.87 | 885,622 | Form 4 |
| 2026-07-17 | Yeh Kuanling Amy | S (D) | 3,000 | $13.95 | 553,985 | Form 4 |
| 2026-07-17 | Yi Steven | S (D) | 12,333 | $14.2 | 2,459,690 | Form 4 |
| 2026-07-16 | Yeh Kuanling Amy | S (D) | 10,000 | $14.51 | 556,985 | Form 4 |
| 2026-07-16 | Yi Steven | S (D) | 82,457 | $14.39 | 2,472,023 | Form 4 |
| 2026-07-15 | Cramer Keith | S (D) | 13,000 | $14.19 | 267,528 | Form 4 |
| 2026-07-15 | Yi Steven | S (D) | 114,292 | $14.17 | 2,554,480 | Form 4 |
| 2026-07-15 | Nonko Eugene | S (D) | 4,952 | $14.03 | 890,574 | Form 4 |
| 2026-07-15 | Nonko Eugene | S (D) | 9,524 | $14.14 | 1,089,684 | Form 4 |
| 2026-07-14 | Yi Steven | S (D) | 37,701 | $14.06 | 2,668,772 | Form 4 |
| 2026-07-14 | Nonko Eugene | S (D) | 4,952 | $13.85 | 895,526 | Form 4 |
| 2026-07-14 | Nonko Eugene | S (D) | 9,524 | $13.9 | 1,099,208 | Form 4 |
| 2026-07-13 | Yi Steven | S (D) | 9,496 | $14.05 | 2,706,473 | Form 4 |
| 2026-07-13 | Nonko Eugene | S (D) | 6,622 | $13.81 | 900,478 | Form 4 |
| 2026-07-13 | Nonko Eugene | S (D) | 10,843 | $13.76 | 1,108,732 | Form 4 |
| 2026-07-08 | Nonko Eugene | S (D) | 3,282 | $13.78 | 907,100 | Form 4 |
| 2026-07-08 | Nonko Eugene | S (D) | 8,205 | $13.61 | 1,119,575 | Form 4 |
| 2026-07-07 | Nonko Eugene | S (D) | 9,524 | $14.06 | 1,127,780 | Form 4 |
| 2026-07-07 | Nonko Eugene | S (D) | 4,952 | $14.08 | 910,382 | Form 4 |
| 2026-07-07 | Yi Steven | S (D) | 26,467 | $14.07 | 2,715,969 | Form 4 |
| 2026-07-06 | Nonko Eugene | S (D) | 25,352 | $13.86 | 1,137,304 | Form 4 |
| 2026-07-06 | Nonko Eugene | S (D) | 24,992 | $13.91 | 915,334 | Form 4 |
| 2026-07-06 | Yi Steven | S (D) | 17,254 | $14.01 | 2,742,436 | Form 4 |
| 2026-07-01 | Yi Steven | S (D) | 96,000 | $12.9 | 2,759,690 | Form 4 |
| 2026-07-01 | Nonko Eugene | S (D) | 4,512 | $12.77 | 940,326 | Form 4 |
| 2026-07-01 | Nonko Eugene | S (D) | 9,059 | $12.8 | 1,162,656 | Form 4 |
| 2026-06-30 | Nonko Eugene | S (D) | 7,778 | $12.44 | 1,171,715 | Form 4 |
| 2026-06-30 | Nonko Eugene | S (D) | 2,667 | $12.42 | 944,838 | Form 4 |
| 2026-06-29 | Nonko Eugene | S (D) | 7,778 | $11.93 | 1,179,493 | Form 4 |
| 2026-06-29 | Nonko Eugene | S (D) | 2,667 | $11.81 | 947,505 | Form 4 |
Transaction codes in this quarter
Get MAX insider transactions through the API
Request with your API key
curl "https://sec-api.dev/api/v1/insider-transactions?period=2026q3&cik=1818383&limit=100" \
-H "Authorization: Bearer $SEC_API_KEY"Insider trading API guide · MAX company page · MediaAlpha, Inc. on SEC.gov
Questions
Are insiders buying or selling MediaAlpha, Inc. (MAX)?
In Q3 2026, insiders at MediaAlpha, Inc. reported 106 non-derivative transactions on 28 Forms 3, 4 and 5: 0 open-market purchases and 94 sales worth $14.2M. Grants, tax withholding and option exercises are counted as transactions but are not purchases or sales.
Where do these MediaAlpha, Inc. insider trades come from?
From the SEC Insider Transactions Data Sets for Q3 2026, which republish the Forms 3, 4 and 5 filed on EDGAR. Each row links to its filing on SEC.gov.
Source: SEC Insider Transactions Data Sets, Q3 2026, retrieved 2026-10-27. Footnotes, derivative holdings and amendments are in the linked filings. Not investment advice.
Plain-text version for agents and LLMs: /insider-trading/max.md
Independent. Not affiliated with, endorsed by, or sponsored by the U.S. Securities and Exchange Commission. Data is reproduced from public SEC filings and datasets. Not investment advice.