Apple revenue.
Six periods, in context.
Reported annual revenue moved from $274.5B for the period ending 2020-09-26 to $416.2B for the period ending 2025-09-27. This brief examines those observations without turning a historical series into a forecast.
Snapshot captured 2026-10-27. SEC dataset fetched 2026-10-27T03:47:14.371Z. Source cache was fresh at capture. Fiscal periods are labeled by their end-date year; they are not calendar-year revenue.
What the selected series shows
The last selected observation is $416.2B, compared with $391.0B in the preceding annual period: a 6.4% increase. Across the six observations, the change from first to last is 51.6%. These percentages are calculated directly from the unrounded USD values below; chart labels are rounded for reading.
The path was not uniformly upward. Revenue declined versus the preceding selected period in 2023. A start-to-end comparison alone hides those changes. Revenue alone cannot explain margins, cash generation, customer concentration, or valuation. None of those outcomes is inferred here.
The detail a headline can miss
Apple’s selected series includes a decline in the period ending in 2023, followed by higher reported revenue in 2024 and 2025. The 2023 period spans 371 days, while the neighboring observations span 364 days. We leave that extra week visible rather than treating all annual periods as identical.
A consistent concept, with visible period boundaries
All six points use the same US GAAP concept within this company’s series, measured in USD: RevenueFromContractWithCustomerExcludingAssessedTax. We have not stitched different revenue tags into one line. Different companies may report different tags and fiscal calendars; the three research briefs should not be treated as a normalized cross-company ranking.
Accepted durations run from 330 to 380 days. The actual observations below retain their exact start and end dates, including 52- or 53-week fiscal years. We do not annualize shorter periods or adjust revenue for the extra week in a longer fiscal year. Such calendar differences can affect growth comparisons.
| Period | Revenue · USD | Days | Filed | Source accession |
|---|---|---|---|---|
| 2019-09-29 → 2020-09-26 | $274,515,000,000 | 364 | 2022-10-28 | 0000320193-22-000108 ↗ |
| 2020-09-27 → 2021-09-25 | $365,817,000,000 | 364 | 2023-11-03 | 0000320193-23-000106 ↗ |
| 2021-09-26 → 2022-09-24 | $394,328,000,000 | 364 | 2024-11-01 | 0000320193-24-000123 ↗ |
| 2022-09-25 → 2023-09-30 | $383,285,000,000 | 371 | 2025-10-31 | 0000320193-25-000079 ↗ |
| 2023-10-01 → 2024-09-28 | $391,035,000,000 | 364 | 2025-10-31 | 0000320193-25-000079 ↗ |
| 2024-09-29 → 2025-09-27 | $416,161,000,000 | 364 | 2025-10-31 | 0000320193-25-000079 ↗ |
How this snapshot was selected
- Retrieve the official SEC Company Facts dataset for CIK 0000320193. Filter to taxonomy
us-gaap, conceptRevenueFromContractWithCustomerExcludingAssessedTax, and exact unitUSD. - Keep observations reported in Form 10-K or 10-K/A with fiscal-period field FY, a start and end date, and an inclusive duration of 330–380 days.
- Group by period end date. Select the observation from the most recently filed eligible report, including an amendment when eligible. If filing dates tie, select the lexicographically greatest accession number. This can select a comparative prior-year figure from a later annual filing.
- Sort selected end dates and retain the latest six. Label by end-date year rather than the source fiscalYear field, which can describe the filing that repeats a comparative observation.
What this method cannot establish
Latest-filed selection preserves the newest eligible comparative observation available in this snapshot. It is not a point-in-time backtest and does not independently determine whether a difference is a restatement, reclassification, acquisition effect, or correction. We do not claim to have reconciled the full financial statements. The source can change after this capture; the downloadable snapshot preserves exactly what this brief used.
The analysis is descriptive research, not an investment recommendation. No market prices, analyst estimates, or future revenue values are included. Review the original filings and their accounting policies before using a trend in a financial decision.
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